Creative brand management students use a combination of creativity and business acumen to build brands. They lead cross-functional teams to focus their efforts in ways that build brand equity and fulfill business objectives.
The overall work environment at the Brandcenter is similar to that of agencies and their clients. Teams of students from all concentrations work together to develop ideas and campaigns that solve business problems strategically and creatively. Students also learn how to present those ideas in engaging and persuasive ways.