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¿Qué aprenderé?

The Master of Science in Biopharmaceutical Marketing (BPMK) is a 27-unit interdisciplinary graduate program in precision marketing aimed exclusively at careers in the biopharmaceutical and payer industries. BPMK is designed to build core knowledge and strategic skills targeting the biotechnology & pharmaceutical industry, managed care payers, consulting and other advanced healthcare related fields. Students will learn and use the practical tools, required skills and methods to embrace the next wave of healthcare innovation and expanded use of artificial intelligence (AI), to drive markets while improving outcomes and product value.

BPMK represents a first-of-its-kind program to address incorporation of the full “health economic ecosystem”, to improve and facilitate practical applications of data driven marketing, leading to improved access, segmentation and understanding of customers and patients. The result of this deeper analytic based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning efficiency.

Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success and leadership ranging from the traditional pharmaceutical industry through biotechnology, integrated devices, 1st and 2nd generation diagnostics and advanced immunotherapeutic, through a wide array of newly emerging healthcare ventures and career requirements including:

Business intelligence, pricing & product life-cycle

Product development, launch and market planning

Strategies for coverage, reimbursement, and product placement

Value & access ‘best practices’ for modeling and formulary tactics

Targeted sales & marketing tools and techniques to maximize market positioning

Communication, advertising and forecasting specifically aimed at biopharmaceuticals

Customer and patient segmentation and direct to consumer advertising

¿En cuál departamento estoy?

USC School of Pharmacy

Opciones de estudio

a tiempo completo (3 semestres)

Costos de estudio
US$57.256,00 por año
Fecha de inicio

Esperado Agosto 2022

Lugar

Health Sciences Campus

University of Southern California,

LOS ANGELES,

California,

90033, United States

Requerimiento de entrada

Para estudiantes de Estados Unidos

Applicants must have a Bachelor degree earned at an institution recognized by the Ministry of Education.

Para estudiantes internacionales

We encourage students with STEM backgrounds to apply, including: Healthcare Sciences, Business, Economics, Mathematics, and select Engineering majors.

Earned bachelor’s degree with an overall GPA of 3.2 or higher

International students only: TOEFL (minimum 90 with no less than 20 in each section) or IELTS (minimum 6.5 with no less than 6 on each band score)

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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