Marketing (MS)

Estados Unidos

10

¿Qué aprenderé?

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytics required to produce impactful marketing decisions.

Learning Outcomes

Students will be able to effectively acquire relevant information as well as evaluate and analyze it in order to make impactful strategic marketing decisions.
Students will be able to effectively manage value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.
Student will demonstrate personal skills (e.g. communication, personal brand management, ethics) which are important keys to success as a marketing manager.

Dual Degree Option: MBA/MS in Marketing
54 to 57 Credit Hours

Requirements for a dual degree with the MBA program generally include the required MBA courses (33 hours) and the required coursework in the additional degree program, except where noted below. If BUSN 5000 has been waived, the required hours are reduced by 3 credits and the BUSN 5000 course does not require a substitution.

Upon completion of all required credit hours, two separate diplomas are issued at the same time. The two degrees cannot be awarded separately or sequentially under this arrangement.

¿En cuál departamento estoy?

George Herbert Walker School of Business and Technology

Opciones de estudio

a tiempo completo (36 horas)

Costos de estudio
US$13.536,00 por año
USD $752 per credit hour
Fecha de inicio

Esperado Enero 2026

Lugar

St Louis Home Campus

470 East Lockwood Avenue,

ST LOUIS,

Missouri,

63119, United States

Requerimiento de entrada

Para estudiantes de Estados Unidos

Requirements for admission to the master of science in nursing (MSN) program include: A bachelor of science in nursing (BSN) from an accredited program (NLNAC, ACEN, CCNE, or NLN CNEA); A minimum cumulative undergraduate GPA of 3.0 on a 4.0 scale; Completion of an undergraduate statistics course with a grade of C or better.

Para estudiantes internacionales

Applicants considered for admission to graduate studies at Webster University must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University, and meet all program admission standards. Applicants who have a completed baccalaureate degree from a U.S. accredited institution must satisfy program requirements or requisites, including a 2.5 (on a 4.0 scale) minimum cumulative Grade Point Average (GPA) at their baccalaureate degree granting institution for full admission.

Applicants to the marketing (MS) must have completed a business or business-related undergraduate degree meeting the following criteria:

University/college is regionally accredited
The business school must have a business-related accreditation (e.g. AACSB, ACBSP, IACBE, etc.)

Applicants who do not meet these qualifications must do one of the following:

Successfully complete BUSN 5000.

Note: BUSN 5000 will count as an elective in the program. This option is only available for students who are required to take BUSN 5000.

Complete all of the following undergraduate courses (or their equivalents) with a grade of C- or better (17 credit hours total, not including individual course prerequisites:

MNGT 2100 Management Theory and Practices
ACCT 2010 Financial Accounting
BUSN 2750 Introduction to Statistics
ECON 2000 Survey of Economics
MNGT 2500 Marketing
BUSN 3500 Business and Global Issues
BUSN 4500 Ethical Issues in Business

English language proficiency requirement:

TOEFL: iBT: 80
TOEFL: ITP: 550
IELTS: Academic: 6.0
Duolingo: 110
Pearson: 53
Cambridge Academic English: 169
Password: 6.0
GTEC: 1201
jTEP: 3.7

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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