As an introduction to the world of marketing, the Marketing Associate's Degree is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace with entry-level training in the marketing field. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns. This program introduces advanced topics in business marketing with a focus in communications and digital technology.
Career Opportunities
According to the U.S. Bureau of Labor Statistics' 2014-15 Occupational Outlook Handbook, marketing professionals perform a wide variety of tasks, including: negotiating contracts; researching and planning advertising campaigns; deciding which media to advertise in, such as radio, television, print, online and billboards; organizing market research studies and analyze their findings; developing pricing strategies for products to be marketed; and, overseeing staff and ensure deadlines are met.
Program Learning Outcomes
Students completing this program will be able to:
Esperado Agosto 2024
Cañada College
4200 Farm Hill Boulevard,
Redwood,
California,
94061, United States
Have the equivalent of an American high school education with satisfactory grades (“C” or 2.0 grade point average).
Minimum requirements include TOEFL: 56 internet-based (iBt); IELTS: 5.5; Pearson: 42; EIKEN Test, Grade 2A; Duolingo 85;
Application deadlines are November/15 for spring semester.