BBA in Marketing

Western Michigan University

Vital to any successful organization, marketing will give you a comprehensive understanding of core concepts and applications, preparing you for positions in a range of business-to-business and consumer goods and service companies, as well as nonprofit organizations. We emphasize hands-on learning, which means you will have many opportunities to engage in real-life projects, case studies and internships, which will prepare you for a variety of marketing careers. Elective courses allow students to specialize in brand marketing, digital marketing, marketing research, sports marketing, or international marketing. Ninety-five percent of marketing graduates are employed or in graduate school within three months of graduation.

Haworth College of Business