Experience Design is a rapidly growing field in which professionals research, design and implement interactive experiences. An experience designer creates multisensory experiences for any target audience. The field of experience design is vast, including museum exhibits, themed attractions, trade shows, marketing events, clinical office design and areas of the hospitality and tourism industry such as creating experiences situated in restaurants, hotels and cruise lines.

ADVANTAGES

Through interactive classes and applied learning opportunities, our students make the most out of the many strengths this program offers:

• Only experience design undergraduate program in the Midwest
• Small class sizes enable you to learn and interact closely with professors and other students
• Faculty-student collaboration, academic research and conference presentation opportunities
• High placement rate with internships and jobs, (67 percent within the field, 27 percent outside the field)
• Classes apply experience design techniques to real-world scenarios
• The Imagination Emporium, the student-run agency, collaborates with community clients, extending your opportunity for experiential learning
• Team-based projects prepare you to enter any work environment
• Strong relationships with organizations and access to industry connections can help connect you with career opportunities after graduation
• Robust connection with alumni to leverage networking opportunities for new graduates

POTENTIAL CAREER PATHS

Experience design professionals work in various settings and environments, each having different overall goals. You might find a career in brand engagement, entertainment industries, telling stories, or designing themed attractions, museum exhibits, events and parties.

• Immersive venue/environment design
• Event design
• Gaming/gamification
• Academic research methods
• Fabrication
• Educational public outreach
• Cultural heritage experiences
• Creative problem solving
• Customer experience/experience mapping
• Performance