Actualización COVID-19: Este curso comenzará en línea y continuará en el campus cuando sea posible. Más información.

¿Qué aprenderé?

Marketing is all about value creation, delivery, and capture—and few marketing degrees are better connected than Portland State University. Our marketing program is housed within a nationally ranked business school and plugged into Portland’s world-class marketing and retail community, giving you a 360-degree perspective on marketing trends, tools, and strategies. You’ll learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen. Because it’s so broad, PSU’s marketing degree prepares you for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And our marketing degree helps you gain the big-picture vision to play strategic roles and advance into leadership positions.

Marketing Degree: Why PSU?

  • Exceptional industry connections. Because of PSU’s strong relationships within Portland’s marketing and retail industries, you’ll have extraordinary opportunities to showcase your talent, develop your portfolio and build professional connections. You might work as an intern at an iconic corporation like Nike or Whole Foods, get industry feedback for an in-class marketing project, or launch your own venture through PSU’s Center for Retail Leadership.
  • Superior faculty. Our marketing degree is led by a faculty who connect cutting edge marketing theory with the latest in effective marketing practice. They offer knowledge and savvy that goes way beyond the textbook, providing career guidance and professional mentorship.
  • Strategic focus. At PSU you’ll learn how marketing fits within a broader business context. Our marketing degree equips you to understand how marketing interacts with finance, information technology, supply and logistics, and other core parts of the enterprise. You’ll also gain a global perspective that helps you understand broad economic trends.
  • Flexibility and customization. You can tailor PSU’s marketing degree to fit your own interests, talents, and career goals. Some marketing majors specialize in particular industries (athletic and outdoor or food, beverage, and packaged goods), while others focus their studies on digital media, nonprofits, international marketing, sales, consumer research or other niches.
  • Emphasis on innovation. New technologies and communication media are constantly changing the way marketers do business. We consistently update our marketing degree to reflect the most current, up-to-date trends. You’ll learn the same concepts and practices that are used in today’s marketing industry, so you’ll stand out in the job market and be prepared to contribute immediately when you enter the workforce.

What Can I Do With a Marketing Degree?

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

  • Account management
  • Category management
  • Marketing analytics
  • Product/service management
  • Digital marketing
  • Web design
  • Market research
  • Public relations
  • Professional selling
  • User experience design
  • Social media management
  • Event management
  • Media buying

¿En cuál departamento estoy?

School of Business

Opciones de estudio

a tiempo completo (4 )

Costos de estudio
US$29.837,00 por año

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Esperado Septiembre 2022

Lugar

Portland State University

1825 SW Broadway,

PORTLAND,

Oregon,

97201, United States

En línea/Distancia con asistencia (4 )

Costos de estudio
US$29.837,00 por año

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Esperado Septiembre 2022

Lugar

Portland State University

1825 SW Broadway,

PORTLAND,

Oregon,

97201, United States

Requerimiento de entrada

Para estudiantes de Estados Unidos

To apply as a freshman (first-year student), you must have completed secondary/high school (university preparatory), equivalent to U.S. secondary/high school, with a cumulative (overall) grade point average (GPA) of at least 3.0 when converted to the United States 4.0 grading scale.

Para estudiantes internacionales

To enroll as a freshman (first year), you must have completed secondary school or high school. Your education must be equivalent to United States secondary school or high school education. You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scales.

English Language Requirements

IELTS: 6.0 overall (minimum 6.0 in reading and writing)

TOEFL IBT: minimum overall score of 71; minimum subscore of 15 in reading and writing

PTE: 53 overall

SAT: 560 or above in the Evidence-Based Reading and Writing section

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de Portland State University

PSU lleva 75 años empoderando a los estudiantes, la institución es conocida por su sostenibilidad y su compromiso con la justicia social.

  • Ubicada en el centro de Portland, Oregón
  • Una de las universidades más innovadoras del país
  • Ofrece más de 200 programas de pregrado y certificado
  • Proporción de estudiantes por docente 20:1