Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.
Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.
Throughout the program, students will be able to:
- Create a wide variety of advertisements for magazines, newspapers and TV.
- Manage advertising and public relations campaigns.
- Create campaigns for nonprofit institutions.
- Plan events.
- Understand and apply international advertising and public relations media needs.
- Account for cultural differences and how they impact advertising or public relations.
