Pathway + Grado

B.A. in Strategic Communication, Advertising

Estados Unidos

12

2

¿Qué aprenderé?

The major in advertising focuses on the skills needed to appeal to consumers effectively by designing and evaluating advertising initiatives using a variety of media platforms.

Practical experience and internships are built into the program.

You’ll study the principles and practical applications of writing, market research, creative strategy, long-term relationship building, and management — and you’ll put them straight into practice by preparing media plans and strategy, writing copy, and helping plan and execute complete campaigns for the University’s TV, radio, and multimedia authoring properties.

When you graduate, you’ll have true professional experience and plenty of real-world practice to build on.

Requirements and core courses

All communication majors start with four courses that set the stage for everything else:

COM 101: Media and Society
COM 102: Public Speaking
COM 105: Communication in Global Contexts
COM 138: Communication Overview

A writing test is part of the Communication Overview course. Admission to the communication program is based on cumulative WSU GPA and performance on the writing test.

CORE COURSES

The major is built on core courses like these:

Advertising Principles and Practices
Creative Media Strategies and Techniques
Media Planning
Advertising Agency Operation and Campaigns

The major also includes four elective courses of your choice. This gives you room to customize the major to your own strengths and goals.

Careers

A major in Advertising opens a wide range of career options.

Advertising students often go on to career positions such as advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.

¿En cuál departamento estoy?

Edward R. Murrow College of Communication

Opciones de estudio

a tiempo completo (120 horas de crédito)

Costos de estudio
US$27.578,00 por año
USD $13,789 per semester

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Esperado Agosto 2024

Lugar

Everett Campus

915 N. Broadway,

EVERETT,

Washington,

98201, United States

a tiempo completo (120 horas de crédito)

Costos de estudio
US$27.630,00 por año
USD $13,815 per semester

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Esperado Agosto 2024

Lugar

Washington State University

370 Lighty Student Services Building,

PULLMAN,

Washington,

99164, United States

Requerimiento de entrada

Para estudiantes internacionales

To be considered for admission to Washington State University as a freshman, a student needs to complete at least 12 years of school, culminating in an appropriate secondary certificate or external examination. (We may consider the first year or two of university in some countries to be secondary level.)

Schooling should include preparation in humanities, mathematics, basic sciences, and social sciences.

WSU requires a minimum grade point average of 2.70 (on a 4.00 scale) for admission as an international freshman.

TOEFL - 79; IELTS - 6.5; Cambridge B2 First, C1 Advanced, or C2 Proficiency – 176; Duolingo English Test - 105

Puede haber diferentes requisitos de IELTS en función del curso elegido.

Opciones de Pathways

Ofrecidos por esta universidad

Washington State University ofrece los siguientes cursos de Pathways para esta área de estudio
AÑADIR A MIS FAVORITOS

Acerca de Washington State University

Desde 1890, WSU ha inspirado a personas que resuelven problemas y ha alentado a los estudiantes a hacer del mundo un lugar mejor.

  • Proporción de 15 estudiantes por docente.
  • Más de 200 campos de estudio en 11 escuelas académicas.
  • Más de USD 400 millones otorgados en Becas y ayuda financiera.
  • Top 100 Escuelas Públicas (U.S. News & World Report 2021).

Ponte en contacto