The Marketing Program provides students with the knowledge and skills needed to be successful marketing professionals. Upon completion of the program, students are knowledgeable about leading marketing theories, practices, and tools—and possess the ability to apply that knowledge as marketing specialists in local, regional, national, and global contexts in a socially responsible and ethical manner. Coursework includes required business and marketing courses—plus one of the following concentrations: Marketing Management Concentration, Sales Management Concentration. Designed to prepare students for entry-level positions and long-term professional advancement, the Marketing Program teaches practical, workplace knowledge and skills through internships, research, project development with faculty, and community and business connections. Over 75% of the classes are taught by full-time faculty members holding doctorates. Participation in career development activities is a basic component of the program. Internships in business, service organizations, or government also are an integral part of the program, and can provide hands-on experience and academic credit toward the degree. A unique feature is the opportunity to work directly with area business and service organizations through the program's student consulting projects, where teams of marketing students analyze actual marketing problems and recommend specific action plans to a client or firm.

Careers: Successful marketing is a priority for every organization. The importance of having marketing knowledge is clear, as statistics show that approximately 50% of those who hold senior management positions have a marketing background. Upon completion of an Indiana State marketing degree, students possess the ability to recognize new trends, communicate effectively, make decisions, understand quantitative techniques, and develop the leadership and people skills needed for the variety of employment opportunities open to those with marketing experience. A few of the employment opportunities in marketing include: Sales, Customer service, Account management, Advertising and integrated marketing communications, E-commerce, Market research, Retail buying, Brand management