Advertising and Marketing Communications (MA)

Estados Unidos

8

2

¿Qué aprenderé?

The master of arts (MA) in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.

Students may begin the online program in the Fall 1 or Spring 1 terms.

Learning Outcomes

Successful graduates of this program will be able to:

Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
Determine appropriate advertising and marketing communications objectives, strategies and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
Develop strategic, multiplatform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
Distinguish the influences of culture and international practices on global advertising and marketing communications.

¿En cuál departamento estoy?

School of Communications

Opciones de estudio

En línea/Distancia (36 horas de crédito)

Costos de estudio
USD $730 per credit hour

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

9 Agosto 2024

Requerimiento de entrada

Para estudiantes internacionales

Applicants considered for admission to graduate studies at Webster University must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University, and meet all program admission standards. Applicants who have a completed baccalaureate degree from a U.S. accredited institution must satisfy program requirements or requisites, including a 2.5 (on a 4.0 scale) minimum cumulative Grade Point Average (GPA) at their baccalaureate degree granting institution for full admission.

English language proficiency requirement:

TOEFL: iBT: 80
TOEFL: ITP: 550
IELTS: Academic: 6.0
Duolingo: 110
Pearson: 53
Cambridge Academic English: 169
Password: 6.0
GTEC: 1201
jTEP: 3.7

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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Acerca de Webster University

El 90% de los estudiantes internacionales han establecido conexiones con proveedores de empleo regionales en St. Louis y otras áreas en los EE. UU.

  • Universidad mejor clasificada en la región de St. Louis
  • Tamaño promedio de la clase de diez
  • Comunidad global, que representa a 138 países
  • Becas internacionales disponibles

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