ACP Digital Marketing and Communications

Estados Unidos

11

1

¿Qué aprenderé?

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Benefits

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage a marketing campaign for achieving defined marketing goals and objectives
  • Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and the effectiveness of marketing strategies, tactics, and campaigns

¿En cuál departamento estoy?

University of California, Irvine Division of Continuing Education

Opciones de estudio

a tiempo completo (3 )

Costos de estudio
US$7.900,00 por año
Approximate Total Cost: USD $14,100 (approximation for tuition plus living expenses (housing, transportation, meals, books, etc.) This amount is before any discounts applied and excludes airfare)
Fecha de inicio

Esperado Abril, Junio, Septiembre 2024

Lugar

University of California, Irvine Division of Continuing Education

510 E Peltason Drive,

IRVINE,

California,

92697, United States

Requerimiento de entrada

Para estudiantes internacionales

Students must be at least 18 years of age or older

Evidence of a university degree and/or substantial academic or professional experience

English proficiency tests accepted:

  • 71 iBT TOEFL
  • 530 PBT TOEFL or 17 on each section
  • 685 TOEIC
  • 6.0 IELTS
  • 50 Pearson Academic
  • B2 CEFR or ISE
  • 3.5 iTEP
  • 95 Duolingo
  • Advanced Cambridge
  • EIKEN Japanese Test in Practical English “Grade pre-1”
  • GEPT “High-Intermediate”

Completion of English language school

  • UCI 10-Week Intensive ESL: Level 5
  • Kaplan International: Higher Intermediate
  • FLS International: Level 16
  • ELS Language Centers: Level 112

University degree was completed in the U.S., Australia, U.K., or another country where instruction was taught in English

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