Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you will gain insights into the world of marketing, with its ethical and societal implications. You will:

• study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
• learn about advanced marketing analytics
• gain essential skills to help you measure success and improve the quality of marketing decisions
• cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
• explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

You will study at the University of Sussex Business School with innovation at its heart. You will benefit from our teaching, research, and business partnerships.

Careers

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

• advertising, brand, and product management
• digital marketing
• international marketing
• marketing research or consultancy
• new business development
• public relations
• research (or wish to undertake doctoral study)
• sales management.