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Strategic Marketing MSc

Reino Unido

¿Qué aprenderé?

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you will gain insights into the world of marketing, with its ethical and societal implications. You will:

  • study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • learn about advanced marketing analytics
  • gain essential skills to help you measure success and improve the quality of marketing decisions
  • cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

You will study at the University of Sussex Business School with innovation at its heart. You will benefit from our teaching, research, and business partnerships.


On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

  • advertising, brand, and product management
  • digital marketing
  • international marketing
  • marketing research or consultancy
  • new business development
  • public relations
  • research (or wish to undertake doctoral study)
  • sales management.

¿En cuál departamento estoy?

Business and Management

Opciones de estudio

a tiempo completo (1 )

Costos de estudio
£22.500,00 (US$ 27.434) por año
Esta es una tarifa fija
Aplicaciones hasta

1 August 2023

Fecha de inicio

25 Septiembre 2023


University of Sussex

Sussex House,


Brighton & Hove,

BN1 9RH, England

Requerimiento de entrada

Para estudiantes de Estados Unidos

Students need to have bachelors degree with CGPA 3.0/4.0 or 3.3-3.5/4.0 depending on your university.

Para estudiantes internacionales

Degree requirements: You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. English Language Requirements: IELTS (Academic) Standard level (6.0 overall, including at least 5.5 in each component); TOEFL (iBT) - 80 overall, including at least 17 in Listening, 18 in Reading, 20 in Speaking, 17 in Writing.

Puede haber diferentes requisitos de IELTS en función del curso elegido.


Ponte en contacto