Psychology and Marketing

Heriot-Watt University

This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip you with the tools necessary to understand the links between individual and social behaviour.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.