Actualización COVID-19: Este curso comenzará en línea y continuará en el campus cuando sea posible. Más información.

¿Qué aprenderé?

Overview

This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.

Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.

But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives.

Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.

Learning and teaching

We use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops.

Independent study is crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You can anticipate spending at least 20 hours per week on independent study associated with your modules.

You'll be taught by active researchers in the field of communication and media. The research interests and practice of your tutors inform the content of the course.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods may vary depending on the modules you choose. They’re likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.

Career opportunities

This isn't a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.

You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.

You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.

You’ll also be equipped to continue with further research at PhD level and pursue an academic career.

¿En cuál departamento estoy?

School of Media and Communication

Opciones de estudio

a tiempo completo (12 )

Costos de estudio
£22.250,00 (US$ 31.350) por año
Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

27 Septiembre 2021

Lugar

University of Leeds

Woodhouse Lane,

Leeds,

LS2 9JT, England

Requerimiento de entrada

Para estudiantes de Estados Unidos

For Postgraduate qualification, students need to have 4 year Bachelors: for courses requiring 2.1 students need to have a GPA of 3.0; for courses requiring 2.2 students need to have a GPA of 2.5. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

Para estudiantes internacionales

A bachelor degree with a 2:1 (Hons) in media studies, communication studies, cultural studies, literature, politics, public relations, international relations or sociology. We may give preference to applicants who exceed our entry requirements. Relevant professional experience from an applicant with a degree in a preferred subject may also be considered. We may request additional documentation to inform our decision. IELTS 6.5 overall, with no less than 6.0 in any component. Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) at 92 overall with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de University of Leeds

La Universidad de Leeds disfruta de gran satisfacción estudiantil – 3.a en el Reino Unido según la (Times Higher Education Student Experience Survey).

  • En el top 100 por el QS World University Rankings 2019
  • 11º en la Guía de Universidades Guardián 2020 del Reino Unido.
  • Uno de los campus más grandes en el Reino Unido
  • Diverso campus con más de 9.000 estudiantes internacionales