ThisisapathwayofourInternationalBusinessMSccourse
ThispathwaycombineswhatyoulearnintheInternationalBusinesscoursewiththe'skillsandconceptsofPoliticalMarketingandManagement.
Thecoursecovershowtousemarketingandmanagementincampaignsforpoliticalparties,governments,andparliaments.
AlongsideInternationalBusiness,you'lllearnabout:
- Politicalmarketingresearch,'strategyandbranding
- Humanresourcemanagementinpoliticalworkplaces
- Politicalcommunicationandcampaigning
Thiscoursehelpsyouunderstandthechallengesofmarketingandmanagementinpoliticsandconsiderimplicationsfor'societyanddemocracy.
YouwilllearnfromboththeInternationalBusinesscourseandthe'specialistmodulesofPoliticalManagement.
Thiscoursepositionsyoutopursuecareersinareaslike:
- politicalorganisationsandpoliticalparties
- campaignteams
- parliaments
- localgovernmentdepartments
- politicaloffices
- externalcontractorsinmarketresearch
- communicationconsultancieswhocarryoutworkforpoliticalorganisations
- businessgovernmentrelations
Youwilltaketwocoremodulestolearnconceptsandapplicationsofmanagementandmarketinginpolitical'settings.
Youcanthenchoosetoaddtwomoreoptionsfrombusinessandpoliticsontopics'suchas:
- placeandnationbranding
- brandmanagement
- greenpolitics
- publicpolicy
Youwillthendofourinternationalbusinessmodules.Thesetopicswillinclude'strategyandmanagingmultinationalenterprises.Theseextendyourawarenessandknowledgeofbusinessconceptsthatapplytopoliticsandgovernment.
Teaching
PoliticalManagementmodulesfocusoninteractivediscussionsbetweenyouandyourtutors.Thecoreconceptscoverpoliticalmanagementandmarketing.Youalsoemphasiselearningfrompastpractice.
Youwilldeveloppractical'skillslike:
- politicalawareness
- research
- advising
- problem-solving
- findingeffective'solutions
