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¿Qué aprenderé?

Overview

This Master’s degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Continuing your career

As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.

¿En cuál departamento estoy?

University of Reading

Opciones de estudio

a tiempo completo (12 )

Costos de estudio
£23.300,00 (US$ 29.114) por año
Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Aplicaciones hasta

1 June 2022

Fecha de inicio

19 Septiembre 2022

Lugar

Henley Business School

Greenlands,

Henley-On-Thames,

RG9 3AU, England

Requerimiento de entrada

Para estudiantes de Estados Unidos

Students need to have four year Bachelor degree from a recognised institution with GPA of 3.0. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

Para estudiantes internacionales

Undergraduate degree: You need minimum 2:1 or the equivalent from an Internationally recognised university. Degree discipline: Any discipline. Degree discipline: Any discipline. IELTS 6.5 with no component below 6.0 in any sub-skills.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de University of Reading

University of Reading tiene grandes vínculos con las empresas y un prestigio internacional por la calidad docente y su investigación.

  • Clasificada en el top 20% de universidades en todo el mundo.
  • Aproximadamente 500 cursos de pregrado y posgrado
  • 98% de las investigaciones son de renombre mundial
  • Más de 21.000 estudiantes de más de 165 países

Ponte en contacto