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¿Qué aprenderé?

Continuous changes in global markets and technology mean that marketing managers need the skills to adapt to a marketing landscape in constant flux. Today’s Chief Marketing Officers need to develop not just short-term marketing plans but longer-term future strategies.This degree helps shape and build you as a future marketing leader, with a year in industry central to your learning experience.We provide an all-round understanding of marketing, studying key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition, you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will take two modules designed to help prepare for and later reflect on your industry placement.Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview.The Complete University Guide rank us third in the UK for graduate prospects for marketing, and consistently more than over 90% of our students gain full-time graduate employment within six months of graduating. Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Past graduates have gone on to positions as Marketing Executives, Assistant Brand Managers and Management and Marketing Officers.The University will use all reasonable effort to support you to find a suitable placement for your studies. While a placement role may not be available in a field or organisation that is directly related to your academic studies or career aspirations, all placement roles offer valuable experience of working at a graduate level and gaining a range of professional skills.If you are unsuccessful in securing a suitable placement for your third year, you will be able to transfer to the equivalent non-placement degree scheme and would continue with your studies at Lancaster, finishing your degree after your third year. The University offers a range of shorter placement and internship opportunities for which you would be welcome to apply.

¿En cuál departamento estoy?

Marketing

Opciones de estudio

a tiempo completo (4 )

Costos de estudio
£21.460,00 (US$ 26.815) por año
Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Octubre 2022

Lugar

Main Site

Admissions,

Bailrigg,

Lancaster,

Lancashire,

LA1 4YW, England

Requerimiento de entrada

Para estudiantes de Estados Unidos

A level Biology and one other science subject from Chemistry, Mathematics or Physics

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de Lancaster University

Lancaster University está altamente clasificada en el RU y en las Tablas de la Liga Internacional y es el hogar de estudiantes de más de 120 países.

  • Vínculos globales de enseñanza e investigación
  • Top 15 en las Tablas de la Liga del RU, top 125 del mundo
  • Campus modernos e instalaciones de clase mundial
  • Excelentes servicios de apoyo a los estudiantes

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