Marketing - BA (Hons)

Nottingham Trent University

This course is specifically designed for those who see their future in marketing and is designed as a launch-pad for your career.Marketing is essential for all organisations. It is the management function designed to influence demand for an organisation’s products and services and spans strategic and tactical spheres. It is so much more than advertising or social media. As a marketer you may be involved in roles as diverse as product development, campaign management, marketing research, pricing decisions and digital communications and analysis, and are likely to be the person responsible for recognising and responding to customers’ needs and wants often in innovative ways. Understanding what customers value and responding to it is at the heart of marketing.Marketing is a fun, dynamic, competitive environment to work in involving analysis and creative problem solving. Our is a practice-oriented Marketing course designed to meet the needs of fast-paced marketing careers across all organisational sectors and will ensure that your skills and competencies are right up to date when you enter the job market.Our practice focus will greatly enhance your employment prospects. This is further enhanced by our partnership with professional bodies who endorse our professional standing and provide you with additional qualifications that mark you out from the crowd. This course, therefore, gives you more than just a degree. The partnership with the Chartered Institute of Marketing (CIM) and the Market Research Society (MRS) means you can graduate with a MRS Certificate in Marketing and Social Research, a CIM Certificate in Professional Marketing, a CIM Certificate in Professional Digital Marketing and a CIM Diploma in Professional Marketing. Plus, you can gain up to four Google Academy qualifications. These qualifications are built into the course at no additional cost.

Nottingham Business School