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¿Qué aprenderé?

**Overview**Marketing has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues; marketing is a fast-moving and crucial business function. Highly accountable, no longer an act of faith. This degree will teach you about marketing 2.0 alongside other fundamental aspects of business. Covering digital & social media marketing, branding, public relations, data analytics as well as market research and corporate communications, it will give you the rounded business knowledge and leading-edge marketing skills that will make the marketing world your oyster. UK or global, small or large organisation, employee or entrepreneur, the choice will be yours. **About This Course**On this degree course, you’ll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. You’ll have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course, you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form. Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year, you’ll be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you’ll study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims. NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. **Disclaimer**Course details are subject to change. You should always confirm the details on the provider's website: **www.uea.ac.uk**

¿En cuál departamento estoy?

Norwich Business School

Opciones de estudio

a tiempo completo (4 )

Costos de estudio
£18.000,00 (US$ 21.793) por año
Se trata de una tasa provisional aún no aprobada

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

18 Septiembre 2023

Lugar

Main Site

University of East Anglia,

Norwich,

Norfolk,

NR4 7TJ, England

Requerimiento de entrada

Para estudiantes de Estados Unidos

Holders of Associate Degrees may be considered for direct?admission to Undergraduate Degree courses when presented alongside a High School Diploma. We will review the content of the Associate Degree and the number/value of the credits that have been earned when assessing the suitability of this qualification for entry onto any?Undergraduate?Degree course at UEA. Students need to have an IELTS score of 6.0 overall with minimum of 5.5 in each component.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de University of East Anglia UEA

University of East Anglia (UEA) es una universidad británica altamente clasificada situada en la vibrante e histórica ciudad de Norwich, Reino Unido.

  • Top 30 universidad (The Times/The Sunday Times y CUG 2022)
  • Top 200 mundial (THE World University Rankings 2022)
  • Top 50 mundial por Citas de Investigación

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