Marketing and Management with Placement Year BA (Hons)

Reino Unido

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1

¿Qué aprenderé?

Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.Combining contemporary marketing with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.Year 1 provides a foundation of knowledge and skills in marketing and management with six compulsory modules. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.The degree culminates in either a dissertation or project based on an area of marketing of your choice.

¿En cuál departamento estoy?

Durham University Business School

Opciones de estudio

a tiempo completo (4 )

Costos de estudio
£26.250,00 (US$ 33.058) por año
Se trata de una tasa provisional aún no aprobada

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

30 Septiembre 2024

Lugar

Durham City

Palatine Centre,

Durham,

DH1 3HP, England

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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