Luxury Brand Management - MA

Reino Unido

1

¿Qué aprenderé?

Overview

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in the course?

The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Enhancing Employability Skills

Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.

Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.

The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.

¿En cuál departamento estoy?

Birmingham City University

Opciones de estudio

a tiempo completo (1 )

Costos de estudio
£16.870,00 (US$ 21.246) por año
Jan 2024: £16,870 in 2023/24. Sep 2024; Jan 2025: £17,710 in 2024/25.

Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Septiembre 2024, Enero 2025

Lugar

City Centre Campuses

1 Curzon Street,

Birmingham,

B4 7XG, England

a tiempo completo (18 )

Costos de estudio
£18.557,00 (US$ 23.370) por año
Jan 2024 fee is £18,557 for 2023/24 entry. Sep 2024; Jan 2025: £19,485 in 2024/25.

Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Septiembre 2024, Enero 2025

Lugar

City Centre Campuses

1 Curzon Street,

Birmingham,

B4 7XG, England

Requerimiento de entrada

Para estudiantes internacionales

An honours degree from a UK University. A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification). Successful passing a Pre-Master's course approved by Birmingham City University. Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average. A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification) IELTS of 6.0 overall (with no band below 5.5) is required, TOEFL 80.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de Birmingham City University

Birmingham City University es un entorno de aprendizaje dinámico y centrado en el estudiante que ofrece cursos aprobados por organismos profesionales.

  • Aprendizaje práctico y desarrollo de habilidades profesionales
  • Refinar técnicas de escritura académica con cursos y tutorías
  • Inversión de GBP 340 millones en instalaciones
  • Plan de empleo para estudiantes a tiempo parcial

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