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¿Qué aprenderé?

International Marketing and Branding MSc: This option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our International Marketing graduates have recently gone on to work in areas including:

  • marketing manager, financial services
  • marketing & comms officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

¿En cuál departamento estoy?

School of Business

Opciones de estudio

a tiempo completo (12 )

Costos de estudio
£19.900,00 (US$ 22.166) por año
Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

16 Enero 2023

Lugar

Dundee City Campus

University of Dundee,

Dundee,

DD1 4HN, Scotland

Requerimiento de entrada

Para estudiantes de Estados Unidos

Students with a minimum GPA score of 3.0 will be considered for Master’s level study on most programmes. Normally a 2.1 or 2.2 Honours degree or equivalent in a relevant subject for International curriculum will be required. IELTS score of 6.5 overall, including at least 6.0 in writing and 6.0/5.5 in the other three components.

Para estudiantes internacionales

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates. IELTS Overall 6.0 - Listening 5.5, Reading 5.5, Writing 5.5, Speaking 5.5. The TOEFL score would be Overall:78; writing:23, Listening:19, Reading:18 and Speaking:18.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de University of Dundee

University of Dundee es una de las 200 universidades top del mundo por Empleo de Graduados (QS World University Rankings 2022)

  • 30° universidad top del RU (Complete University Guide 2022)
  • 76% de las investigaciones califican como líderes en el mundo.
  • Ciudad estudiantil más asequible del RU (Oxford Royale 2021)
  • 17.000 estudiantes de más de 140 países.

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