Introduction

A career in events is dynamic and exciting. From business and sports events to fashion shows, festivals and celebrations; events inspire, entertain and inform people across the globe.

The events industry has a huge impact on the economy. In 2019, business and leisure events in the UK contributed more than £70bn of direct spend and provided jobs for 700,000 people – and is now considered a key industry to economic growth post COVID-19 (UK Events Report 2020).

Designed with a research-strong academic team and event industry practitioners, recent developments in the event sector are at the heart of this course - giving you the knowledge and skills and for a successful career in this key industry. You can exit with PGDip & PGCert awards.

You will learn both about the historical and socio-cultural development of events as well as how events are planned, produced and tailored to local, national and international audiences. You will also focus on the strategic issues of event management such as ethics, event sustainability and how to respond to environmental forces impacting on the events sector.

Career prospects

The events industry is a dynamic, fast-paced sector offering opportunities to work on anything from small staff events and festivals to weddings and charity-fundraisers.

Designed for graduates who have previously studied tourism, hospitality or events, as well as those who wish to change their careers, this degree will give you the practical skills, experience and qualifications for a multitude of roles within the international events industry.

Studying at a master’s level will also develop transferable skills in research, problem solving, creativity, decision making and leadership, enabling you to stand out in this fast-paced sector.