Create multi-media experiences that transform individuals and society. Study at the World's number one ranked art and design university.*

Information Experience Design (IED) is the creative practice of intervening in, designing and generating experiences of complexity, that communicate human, nonhuman and more-than-human perspectives and realities. Our medium of practice includes ‘warm’ data—information about interrelationship—as well as ‘cold’ data points, and we work actively with living, computational and speculative systems. The pieces we make include large-scale installations, immersive digital experiences, radical performances, and living artefacts and ecosystems. Our purpose on the MA IED is to inspire experimental works that generate transformation, seek better futures through the generation of compelling experiences, compose better questions and new ways of relating to and being in the world.

Our approach to theory is wide-ranging and transdisciplinary, involving technologists, ecologists and quantum physicists alongside those working in the arts, and IED practices have a wide range.

Through the programme, you’ll gain a working knowledge of experimental post-digital and cultural systems theory and practice, and its influence in society at a variety of scales, and from a variety of perspectives. You’ll use this context to build your own conceptual tools and framings, illustrate and test these tools through creative practice. You’ll continually refine your approach, and select technical skills to develop that suit the precise pieces and experiences you wish to create. This will allow you to generate a body of work that has conceptual depth as well as technical skill.

Career opportunities
IED graduates are skilled in developing careers bespoke to them, and rarely follow a standard career pathway. They go on to work as curators, artists, designers and art directors, to launch their own studios and production companies, to write books and run start-ups. Most work fluidly across art, design and research, in a variety of combinations.

* In 2021 the RCA was named the world’s leading art and design university for the seventh consecutive year in the QS World University subject rankings.