¿Qué aprenderé?

This BA in Fashion Marketing and Retailing is designed to provide students with the opportunity to experience elements of product development and materials evaluation, this course is based on both practical and industrial based projects. The course provides students with the knowledge and skills to deal with fashion business in a rapidly changing digital landscape. These skills include understanding the business environment and the supply chain from product evaluation through to delivering and marketing of products and brands to end-user. The course prepares students by giving them a broad industry overview, provides them with invaluable exposure to industry practice and allowing them to enter employment in a wide range of disciplines. The most common jobs students go into six months after graduating: Business and public service associate professionals; Sales occupations; Design occupations; Leisure, travel and related personal service occupations; Information technology and telecommunications professionals.

The aims of the programme: to provide a focused study of the retail industry from product concept to final consumer; to provide knowledge of the principles of good marketing and management practice within a retail context; to provide commercial awareness through linked industrial projects; to provide a course which will develop skills of investigation, evaluation, analysis and decision-making; to provide a course which is professionally relevant and provides the educational base to meet the current and future needs of the fashion industry at different levels; to promote self-management, team building and the management of projects, events and people.

¿En cuál departamento estoy?

Textiles and Design

Opciones de estudio

a tiempo completo (4 )

Costos de estudio
£14.640,00 (US$ 18.446) por año
Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

14 Septiembre 2020


Scottish Borders

Heriot-Watt University,

Nether Road Netherdale,


Scottish Borders, The,

TD1 3HE, Scotland

Requerimiento de entrada

Para estudiantes de Estados Unidos

Students need to have successful completion of the first year of a US university degree.

Encuentra las fechas y centros de examen IELTS más cercanos a ti

Puede haber diferentes requisitos de IELTS en función del curso elegido.


Acerca de esta universidad

La Universidad Heriot-Watt es una institución líder calificada entre las mejores 350 universidades del mundo.

  • Cinco campus alrededor del mundo
  • Resultados excepcionales para los egresados
  • Excelentes instalaciones y campus modernos
  • Universidad Internacional del Año 2018 (THE)