¿Qué aprenderé?

This course provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications. The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

Kent Business School have partnered with the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Digital Marketing and Analytics through their Graduate Gateway. Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme. You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

¿En cuál departamento estoy?

Kent Business School

Opciones de estudio

a tiempo completo (1 )

Costos de estudio

£19.800,00 (US$ 26.730) por año

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.

Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Enero 2021

Lugar

Medway Campus

University of Kent at Medway,

The Medway Building Chatham Maritime,

Chatham,

Medway,

ME4 4AG, England

Requerimiento de entrada

Para estudiantes de Venezuela

For entry to a Kent postgraduate degree programme (Master’s), Venezuelan students typically need to have completed a Titulo de Licenciado or Título de… at a recognised institution. Exact requirements will depend on the postgraduate degree you are applying for and the institution you have studied at. For programmes that require a 2:1 we usually ask for a final grade of at least 14/20, 4/5 or 7/9; For programmes that require a 2:2 we usually ask for a final grade of at least 12/20, 3.5/5 or 6/9. Students will also be considered with a Titulo de Especialista from a recognised institution. Some, but not all, postgraduate programmes require your undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level. For MBA, Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualification. Exceptions will be considered for senior managers with more than ten years’ managerial work experience. Students need to have an IELTS score of 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L).

Para estudiantes internacionales

Students should have a good honours degree (minimum 2:2) from the UK or an equivalent internationally recognised qualification in a business, management or marketing related discipline. All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. Students whose first language is not English need an IELTS with 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L). TOEFL iBT score of 90 overall (with a minimum of 22 in R; 21 in W; 17 in L; 20 in S)

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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