This course provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications. The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.
Kent Business School have partnered with the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Digital Marketing and Analytics through their Graduate Gateway. Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme. You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.
*El precio que se muestra es una referencia, por favor verificar con la institución
Enero 2021
Medway Campus
University of Kent at Medway,
The Medway Building Chatham Maritime,
Chatham,
Medway,
ME4 4AG, England
Puede haber diferentes requisitos de IELTS en función del curso elegido.
La Universidad de Kent recibió la calificación más alta en el Teaching Excellence Framework del gobierno del Reino Unido.