¿Qué aprenderé?

Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Overview

This programme is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:

digital marketing strategy and communications
consumer insight research
web design and web analytics
social media strategy, management and campaigns
social media engagement and analytics
data mining and analytics techniques for marketing

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to pursue a career in digital marketing and data analytics.

Industrial Placement

For students who wish to enhance their employability further, this programme offers the opportunity to undertake work experience in the UK or overseas, through the option to undertake the programme with an additional industrial placement. Placements are self-sought and can range from an additional 12 to 50 weeks. This would extend the normal 12 month Masters programme to a maximum of 24 months.

The School offers support to those students seeking the industrial placement option, through extra-curricular engagement with our dedicated placements team. Our dedicated placement team can help you gain a suitable paid position and provide support throughout your placement.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School - we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

¿En cuál departamento estoy?

Kent Business School

Opciones de estudio

a tiempo completo (1 )

Costos de estudio

£20.500,00 (US$ 28.216) por año

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.

Esta es una tarifa fija

*El precio que se muestra es una referencia, por favor verificar con la institución

Aplicaciones hasta

Esperado July 2022

Fecha de inicio

Esperado Septiembre 2022

Lugar

Medway Campus

University of Kent at Medway,

The Medway Building Chatham Maritime,

Chatham,

Medway,

ME4 4AG, England

Requerimiento de entrada

Para estudiantes de Venezuela

For entry to a Kent postgraduate degree programme (Master’s), Venezuelan students typically need to have completed a Titulo de Licenciado or Título de… at a recognised institution. Exact requirements will depend on the postgraduate degree you are applying for and the institution you have studied at. For programmes that require a 2:1 we usually ask for a final grade of at least 14/20, 4/5 or 7/9; For programmes that require a 2:2 we usually ask for a final grade of at least 12/20, 3.5/5 or 6/9. Students will also be considered with a Titulo de Especialista from a recognised institution. Some, but not all, postgraduate programmes require your undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level. For MBA, Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualification. Exceptions will be considered for senior managers with more than ten years’ managerial work experience. Students need to have an IELTS score of 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L).

Para estudiantes internacionales

Students should have a good honours degree (minimum 2:2) from the UK or an equivalent internationally recognised qualification in a business, management or marketing related discipline. All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. IELTS: 6.5 overall (with a minimum of 6.0 in each component). TOEFL: 90 overall (with a minimum of 22 in R&S; 21 in W; 20 in L).

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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