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¿Qué aprenderé?

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.Choose Advertising and Marketing Communications at Bedfordshire and:- Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram- Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts- Develop your knowledge and experience in your final year by working with real companies on real issues- Gain additional employability skills in communication, problem-solving and teamwork- Challenge yourself with an optional sandwich placement year- Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).**Why choose this course?**- BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.- At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry- You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment.**What are the two best things about your study experience?**I’m networking not just in my particular studies, but meet different people who know people in different fields; which is good that you’re learning from everyone, and about how we can benefit each other. The second thing would be developing my confidence and professionalism.**Darnell McWilliams, BA (Hons) Advertising and Marketing Communications**

¿En cuál departamento estoy?


Opciones de estudio

a tiempo completo (3 )

Costos de estudio
£13.200,00 (US$ 16.494) por año
Esta es una tarifa fija
Fecha de inicio

Septiembre 2022


Luton Campus

Park Square,


LU1 3JU, England

Puede haber diferentes requisitos de IELTS en función del curso elegido.


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