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¿Qué aprenderé?

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.Key featuresDMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.Put your knowledge of business to the test with our Fox’s Lair initiative, which helps prepare you for the business world – you will generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.Enjoy an international experience linked to your studies with our DMU Global programme. In the current environment, we are offering virtual experiences, for example with our own campus in Dubai. Previous trips have also included New York, Copenhagen, Paris, Athens, India, Berlin and San Francisco. Online global learning opportunities are being sought for the 2022/23 academic year.This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

¿En cuál departamento estoy?

Business and Law

Opciones de estudio

a tiempo completo (3 )

Costos de estudio
£14.250,00 (US$ 17.253) por año
Esta es una tarifa fija
Fecha de inicio

25 Septiembre 2023

Lugar

Leicester Campus

The Gateway,

Leicester,

Leicestershire,

LE1 9BH, England

Requerimiento de entrada

Para estudiantes de Estados Unidos

From at least 2 A Levels including grade C or above in A Level English Language or Literature- Five GCSEs A*-C (9-4) including English Language or Literature

Puede haber diferentes requisitos de IELTS en función del curso elegido.

Opciones de Pathways

Ofrecidos por otras alianzas

Esta universidad acepta cursos de Pathways de
  • De Montfort University International College
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