Higher Diploma in Global Marketing Management

Suiza

21

¿Qué aprenderé?

The Higher Diploma programme equips students with the skills needed to succeed at higher level management positions within industry. The focus is on management strategy in a global context as well as the trades of goods and services across borders. Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Core Units: 90 Credits

  • Personal Professional Development Credits: 10
  • Enterprise Development Project Credits: 20
  • Finance & Revenue Management Credits: 20
  • Marketing & Consumer Behavior Credits: 20
  • Managing People & Organisations Credits: 20

Pathway Units: 30 Credits

  • Marketing Communications Credits: 20
  • Digital Media for Marketing Credits: 10

Award

  • Higher Diploma in Global Marketing Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in Global Marketing Management, awarded by Manchester Metropolitan University, UK

Opciones de estudio

a tiempo completo (22 semanas)

Costos de estudio
Fr22.150,00 (US$ 24.656) por año
CHF 22,150 for the entire course; Registration Fee: CHF 2,800
Fecha de inicio

Esperado Mayo, Agosto, Noviembre 2024

Lugar

IMI International Management Institute

Seeacherweg 1,

KASTANIENBAUM,

Luzern,

6047, Switzerland

Requerimiento de entrada

Para estudiantes internacionales

IMI Diploma or equivalent qualification

Proficiency in English: 5.5 IELTS or equivalent

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