This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates with specialisation in Digital Ubiquitous Marketing will be able to develop and implement strategies and tactics with digital ubiquitous marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability.
This qualification will enable graduates to enter into a variety team leader / manager roles or progress onto further higher level study.
Papers: Students will be required to study the following eight papers in two semesters:
MGT701 Strategic Management
MGT702 Strategic Contemporary Marketing
MGT703 People and Organisation
MGT704 Financial Management
BM702 Technology Based Branding
BIT703 Electronic Business in Digital Age
UM701 Interactive Ubiquitous Marketing
UM702 Social Media Marketing
Career Opportunities
Suitable Industries
Graduates may be eligible to work into these industries
Further Study Opportunities
This qualification can lead to degree or post graduate level qualifications in business management or other relevant industry qualifications; Example – Bachelor of Applied Management.
Julio 2024, Octubre 2024
Alpha Educational Institute
Auckland Campus,
Level 6, 3 City Road, Wellesley Street,
AUCKLAND,
Auckland Central,
1010, New Zealand
Applicants must provide evidence of: