Our brand new Bachelor’s Degree lives in the future, a place where tech meets business, meets marketing, meets tomorrow.

The world is changing at an exponential pace right now. What worked a few years ago, doesn’t anymore. We need to change the script, flip the conversation, use un-business business thinking to read the shifts and get ahead.

So, while others are teaching obsolete business and marketing concepts and theory, our new degree lives in the future.

A place where the lines between business, tech, design and marketing don’t exist. A place where you get to break the rules and set new ones.

What you'll learn:

For your first year you can choose to study on campus or online.

Fundamentals of Design
Understanding the end-to-end design process gives you a real edge over other marketers. You’ll learn what makes a design element successful by getting a handle on the principles of design, and practice this first hand creating design assets using InDesign and Photoshop.

Web and Graphic Design
A functional, responsive website is a beautiful thing. Find out how to make one for tablet and smartphone using WordPress, HTML and CSS.

Storytelling and Content Creation
You’ll learn to develop the bones of a great piece of content including the set-up of the story.

Consumer Behaviour
You’ll look at customer insights, social and cultural influences on buying behaviour, the psychology of pricing and the role of media in consumer perceptions.

Marketing Foundations and Digital Marketing
You’ll learn the role of marketing in a successful business, how to clearly define a target market and identify their media consumption trends.

Introduction to Entrepreneurship
You’ll delve into the mind-set of an entrepreneur.

Developing a successful campaign
You’ll bring together everything you’ve learned to develop a campaign. You’ll find a market need through research or your own ideas, write a marketing plan, develop and repurpose content, develop creative assets, and present the plan to your fellow students.