The aim for the Bachelor of Design + Digital Media is to provide graduates with future-focused creative skills within the field of design. The degree promotes industry-relevant, experimental, innovative, critical, and reflective approaches to emerging design ideas and technologies. It encourages students to develop their own independent practices and positions and to fulfil the needs of the industry.

The programme provides a framework within which innovative learning and teaching approaches, advanced digital skills, and future-focused design. Assessment for learning elevates the student experience from technical to work ready graduates who will positively impact local and global design-related industries.

For any design solution to be both innovative and impactful for its intended audience, it must be Desirable, Feasible, and Viable. First, design solutions must meet the needs of the stakeholder, client, or customer, to be desirable. Secondly, the design must be assessed objectively for its branding, customer service, technological, financial, and collaborative capabilities to be feasible. Finally, the design solution must be viable and fit the client's business model. Of equal importance, the design solution should be sustainable and add value commercially, socio-economically, and culturally. The three pillars of design innovation are mirrored in the courses over the three years of study.