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¿Qué aprenderé?

Marketing is a discipline which provides students with an opportunity to develop a holistic understanding of customers, products, services, organizations, competitors as well as communication. It helps students appreciate the need to integrate all marketing components to establish an effective strategy in order to achieve organizational objectives. Marketing offers work in diverse field either more interactive and face to face job with people (e.g. customer relationship manager, chief marketing officer) or a more behind the scene job ( e.g. marketing analyst, consumer behavior analyst). Marketing will always be in demand as long as the economy and organization exists. Thus a marketing degree is an indispensable degree to have in this global digital world.

¿En cuál departamento estoy?

Faculty of Economics and Management

Opciones de estudio

a tiempo completo (Minimum of one year and a maximum of three years)

Costos de estudio
1st semester: RM 5,850; 2nd - 3rd semesters: RM 3,950; 4th semester: RM 3,450; 5th and subsequent semesters: RM 3,700; study cost for max 2 years: RM 17,200; study cost for max 3 years: RM 24,600
Fecha de inicio

Esperado Septiembre 2022

Lugar

Universiti Putra Malaysia

SERDANG,

Selangor,

43400, Malaysia

Requerimiento de entrada

Para estudiantes de Estados Unidos

The applicant should possess a Bachelor’s degree (with honours) in a relevant field with a minimum CGPA of 3.000, or the applicant without sufficient academic qualification can be admitted into the programme subject to any other requirement specified by the Faculty/Institute. An applicant from a local public university who is in the final semester of his undergraduate study programme may be considered for provisional admission provided his current CGPA or its equivalent satisfies the graduate programme admission requirements. English Language Requirements: International English Language Testing Service (IELTS) Band 6.0; Test of English as Foreign Language (TOEFL), Paper Based - 550; 400 for Band 4.0 only for Malay language, Arabic, Chinese Literature, internet-based test (IBT)- 79-80.

Para estudiantes internacionales

Candidates should have:

A bachelor degree with minimum CGPA of 3.00 on a 4-point scale from institution recognized by UPM or;

Work experience of at least 2 years if CGPA less than 3.00 or;

Work experience of 5 years or more if CGPA less than 2.50

For applicants with one of the following

550 for the TOEFL Paper-based Test (Academic Version); or

Band 6.0 for IELTS (Academic Training); or

79-80 for TOEFL Internet-based Test (Academic Version); or

Level 109 for CIEP at ELS Language Centre; or

Any English Language Test which is equivalent to B2 in Common European Framework of Reference for Languages (CEFR)

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