Marketing is a discipline which provides students with an opportunity to develop a holistic understanding of customers, products, services, organizations, competitors as well as communication. It helps students appreciate the need to integrate all marketing components to establish an effective strategy in order to achieve organizational objectives. Marketing offers work in diverse field either more interactive and face to face job with people (e.g. customer relationship manager, chief marketing officer) or a more behind the scene job ( e.g. marketing analyst, consumer behavior analyst). Marketing will always be in demand as long as the economy and organization exists. Thus a marketing degree is an indispensable degree to have in this global digital world.
Esperado Septiembre 2024
Universiti Putra Malaysia
SERDANG,
Selangor,
43400, Malaysia
Candidates should have:
A bachelor degree with minimum CGPA of 3.00 on a 4-point scale from institution recognized by UPM or;
Work experience of at least 2 years if CGPA less than 3.00 or;
Work experience of 5 years or more if CGPA less than 2.50
For applicants with one of the following
550 for the TOEFL Paper-based Test (Academic Version); or
Band 6.0 for IELTS (Academic Training); or
79-80 for TOEFL Internet-based Test (Academic Version); or
Level 109 for CIEP at ELS Language Centre; or
Any English Language Test which is equivalent to B2 in Common European Framework of Reference for Languages (CEFR)