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¿Qué aprenderé?

Programme Overview:

This programme develops students’ knowledge and practical expertise in formulating PR plans and organizing publicity events, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students’ experiential skills are enhanced via case studies, events and internship.

Programme Outline:

Fundamentals of Public Relations

Fundamentals of Integrated Marketing

Introduction to Mass Communication

Introduction to Information Technology

Public Oration

Customer Relations

Electronic Media Studies

Introduction to Electronic Publishing

Presentation Tactics for PR

Production and Publication for PR

Public Relations Writing

Introduction to PR Event

Public Opinion and Persuasion

Communication Law

Public and Media Relations

Career Prospects:

• Public relations

• Advertising

• Marketing communication

• Events management

• Media

• Hospitality

• Customer relations

Academic Progression:

Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).

¿En cuál departamento estoy?

Faculty of Communication and Creative Industries

Opciones de estudio

a tiempo completo (2 )

Costos de estudio
RM15.700,00 (US$ 3.563) por año
RM 31,400 for the entire course
Fecha de inicio

Esperado Junio 2023

Lugar

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

a tiempo completo (2 )

Costos de estudio
RM15.700,00 (US$ 3.563) por año
RM 31,400 for the entire course
Fecha de inicio

Esperado Junio 2023

Lugar

Perak Branch Campus

Jalan Kolej, Taman Bandar Baru,

KAMPAR,

Perak,

31900, Malaysia

Requerimiento de entrada

Para estudiantes internacionales

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. SPM); O Level/IGCSE with minimum 3 Grade C(c) in the relevant subjects or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 4.0

TOEFL iBT: 31

MUET: Band 2

Pearson Test of English: 36

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

AÑADIR A MIS FAVORITOS

Ponte en contacto