Programme Overview:

This programme develops students’ knowledge and practical expertise in formulating PR plans and organizing publicity events, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students’ experiential skills are enhanced via case studies, events and internship.

Programme Outline:

Fundamentals of Public Relations

Fundamentals of Integrated Marketing

Introduction to Mass Communication

Introduction to Information Technology

Public Oration

Customer Relations

Electronic Media Studies

Introduction to Electronic Publishing

Presentation Tactics for PR

Production and Publication for PR

Public Relations Writing

Introduction to PR Event

Public Opinion and Persuasion

Communication Law

Public and Media Relations

Career Prospects:

• Public relations

• Advertising

• Marketing communication

• Events management

• Media

• Hospitality

• Customer relations

Academic Progression:

Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).