The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

It is very important to have a marketing plan when it comes to doing business. A good marketing plan will help businesses grow and gain success. It is important to know how to combine and use marketing tools in order for them to work in harmony. This course prepares students to design a good marketing plan and also to be able to promote products.

Is this programme for me?

If you are interested in business and sales, this course will help you to develop and sharpen your marketing skills.

What will I learn?

The Bachelor in Integrated Marketing Communication trains students to design marketing campaigns. Students will also be able to create awareness to consumers regarding brands and products.

They will not only learn marketing communication tactics and strategies, but also be trained to develop their problem-solving and analytical skills to devise creative solutions when it comes to integrating marketing communication tools and functions.

Career Choices

• Copy Writer
• Advertising Executive
• Media Planner
• Creative Director
• Advertising Entrepreneur
• Brand Manager
• Art Director
• Social Media Executive