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Bachelor of Arts (Hons) in Public Relations


Educación Transnacional

Dato importante

  • Puedes obtener una doble titulación

¿Qué aprenderé?

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media.

This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era.

This is why graduates of public relation courses in Malaysia have highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

What will you study in a Public Relations Degree?

A public relations degree will give you the skills and knowledge needed in effective communication. Subjects a PR degree may cover include:

  • Communication theory
  • Media writing
  • Crisis management
  • Media relations
  • Principles of public relations
  • Media and communication laws

You may also be required to undergo industrial training or an internship as part of the course. This will help you gain experience in the sector as well as provide you a chance to apply the theories that you have learned in class.

¿En cuál departamento estoy?

School of Communication & Creative Arts

Opciones de estudio

a tiempo completo (3 )

Costos de estudio
Estimated fees: Single Award – RM 71,045 Dual Award – RM 83,765
Fecha de inicio

Esperado Marzo, Mayo, Julio, Septiembre, Octubre 2023


UOW Malaysia KDU George Town Campus

32, Jalan Anson,



10400, Malaysia

Requerimiento de entrada

Para estudiantes de Estados Unidos

Students must have a successful completion of STPM : 2 Principal Passes; GCE A Level : 2 Principal Passes; UEC : 5 Credits; Foundation/Matriculation : Pass with min. CGPA of 2.00; Australian Matriculation/Foundation : ATAR Score of 55; (IB) : 26 points from 6 subjects; Diploma in related field : Recognised Diploma with min. CGPA of 2.00; Band 5.0 in IELTS; or a min score of 42 (IBT) or 410 (PBT) in TOEFL; or Cambridge English CAE & CPE (from 2015) (154); or PTE Academic (47).

Para estudiantes internacionales

Students must have a successful completion of

STPM : 2 Principal Passes and Credit in English at SPM level

GCE A Level : Single Award
2 Principal Passes (EE) and Credit in English at SPM/O Level

Dual Award
2 Principal Passes (CC)

Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner

5 Credits (Min B6) and Credit in English at SPM/UEC level

Foundation/Matriculation :
Single Award
Pass with min. CGPA of 2.00 and Credit in English at SPM/UEC level

Dual Award
Pass with min. CGPA of 3.00

English Requirement

Single Award
Band 5.0 in IELTS; or a min score of 42(IBT) or 410(PBT) in TOEFL

Dual Award
Band 6.0 in IELTS (with no component below 5.5); or a min score of 79(IBT) or 488(PBT) in TOEFL


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