¿Qué aprenderé?

This programme is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.

A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.

Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.

The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing. They will gain solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.

Career Options

Digital Marketing Executive

Digital Marketing cum Social Media Executive

Digital Marketing Content Writer

Digital Sales and Marketing Manager

Online Business Manager

Mobile Marketing Specialist

Search Engine Optimization (SEO) Account Management

Web Analytics Consultant

Search and Social Media Specialist

Web Content Management Analyst

Digital Creative Diagnostics Manager

Digital Marketing Communications

¿En cuál departamento estoy?

School of Business and Management

Opciones de estudio

a tiempo completo (3 YEARS (6 SEMESTERS))

Costos de estudio
Year 1: RM 28,200; Year 2: RM 29,000; Year 3: RM 29,900; Total: RM 87,100

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

28 Abril 2020, 22 Septiembre 2020


Asia Pacific University of Technology and Innovation (APU)

Jalan Teknologi 5, Technology Park Malaysia,

Bukit Jalil,


Wilayah Persekutuan Kuala Lumpur,

57000, Malaysia

Requerimiento de entrada

Para estudiantes de Estados Unidos

Students are required to complete international academic qualification equivalent to Malaysian STPM/ SPM. English Requirement: IELTS: 5.0, TOEFL PBT: 410-417, TOEFL IBT: 35-45, Pearson (PTE): 36, MUET: Band 3.

Para estudiantes internacionales

Students are required to complete international academic qualification equivalent to Malaysian STPM/ SPM/ O-Levels/ A-Level and International Baccalaureate (IB) or equivalent. Entry requirements may vary from country to country.

General Requirements:

• IELTS: 5.5

• TOEFL PBT: 550

• TOEFL IBT: 46-59

• Pearson (PTE): 42

• MUET: Band 4

Opciones de Pathways

Ofrecidos por esta universidad

Asia Pacific University of Technology and Innovation (APU) ofrece los siguientes cursos de Pathways para esta área de estudio

Acerca de esta universidad

Asia Pacific University of Technology and Innovation recibió la calificación QS de 5 Estrellas en instalaciones, docencia, empleabilidad e inclusión.

  • Ubicada en Kuala Lumpur, Malasia.
  • Calificación de Excelencia de 5 Estrellas según SETARA 2017.
  • 1ra en Asia y Malasia en aprendizaje multicultural.
  • Hogar de 12.000 estudiantes de más de 130 países.