¿Qué aprenderé?

Trinity Business School has developed very close links with the world’s leading digital companies and offers students a great opportunity to gain experience from the best in the industry. Leading digital experts teach several modules in the programme to ensure that our content remains at the cutting edge of digital strategy best practices.

On successful achievement of the course students should be able to:

1. Summarize and contextualise the main strands of contemporary marketing thought including data analytics, digital technology, digital business models and marketing and digital strategy.

2. Critically appraise various approaches and philosophies in marketing, from both academic and practitioner perspectives, to understand their role in driving growth, performance, and ethical and socially responsible business practice in organizations.

3. Apply proven strategic frameworks and applicable toolkits for the optimization of real world marketing decision-making, and to function as a successful, accountable and global digital strategy practitioner.

4. Appreciate and evaluate the influence of key environmental forces on marketing and strategy activities in the 21st century including (but not limited to) digitization, globalization and sustainability.

5. Plan and complete research in a digital marketing or digital strategy related topic

The course comprises of a variety of core taught modules and numerous elective taught modules.

¿En cuál departamento estoy?

Faculty of Arts, Humanities and Social Sciences

Opciones de estudio

a tiempo completo (1 )

Costos de estudio
Please refer Trinity College Dublin website for fee details.

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Esperado Septiembre 2021

Lugar

Faculty of Arts, Humanities and Social Sciences

Room 2013, Arts Building,

Trinity College,

Dublin,

Republic of Ireland

Requerimiento de entrada

Para estudiantes de Venezuela

Applicants will need to hold: at least a 2.1 honours degree from an Irish university or equivalent result from a university in another country; a fluent command of the English language. English Language Requirements: IELTS: Grade 6.5 overall; TOEFL: 88 internet-based, 570 paper-based, 230 computer-based; University of Cambridge: Proficiency Certificate, Grade C or better (CEFR Level C1 or C2); Advanced Certificate, Grade C or better (CEFR Level C1 or C2); Pearson Test of English (Academic) - PTE Academic: a minimum score of 63 to be eligible (with no section score below 59).

Para estudiantes internacionales

Applicants will need to hold:

  • at least a 2.1 honors degree from an Irish university or equivalent result from a university in another country
  • a fluent command of the English language

All applicants whose first language is not English and who have not been educated through the medium of English must present one of the following qualifications in the English language:

  • IELTS: Grade 6.5 overall
  • TOEFL: 88 internet-based, 570 paper-based, 230 computer-based
  • University of Cambridge:
  • Proficiency Certificate, Grade C or better (CEFR Level C1 or C2)
  • Advanced Certificate, Grade C or better (CEFR Level C1 or C2)
  • Pearson Test of English (Academic) - PTE Academic: a minimum score of 63 to be eligible (with no section score below 59)

Puede haber diferentes requisitos de IELTS en función del curso elegido.

AÑADIR A MIS FAVORITOS

Acerca de esta universidad

Un hogar lejos de casa para estudiantes que desean convertirse en ciudadanos globales creativos, conscientes y extraordinarios.

  • Escuela de más alto ranking y la más internacional de Irlanda.
  • Campus histórico e inspirador.
  • Destacada lista de egresados y ganadores del Premio Nobel.
  • La mejor universidad europea para emprendedores productores.