This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing.
Course Structure
In the first two years you will explore the fundamentals of business, with some electives in Year 2. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Economics.
In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience in a field of interest to you.
The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in digital applications and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and through the entrepreneurship module.
With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues. You will study digital media design and have the opportunity to work in a digital marketing organisation as part of your final year.
What will I be able to do when I finish the course?
A business degree prepares you for a broad range of industries and career opportunities. The flexibility of the degree allows for a diverse array of employment prospects, giving you
skills in critical thinking, communication, leadership, problem-solving, and understanding complex systems, which are applicable in all sectors. Graduates have the necessary knowledge and skills to work in organisations requiring specialised digital marketing skills.
Below are some industries and jobs that a business graduates find employment:
Finance, including financial services, insurance and investment fund organisations.
Marketing, Advertising, and Public Relations
Public sector and Non-Profit Organisations
Entrepreneurship and Start-ups
Accountancy
Investment Funds
Retail and Sales
Human Resource Management
Education and Teaching
Supply Chain and Logistics
Technology
Tourism and Hospitality
In addition, past graduates from the Business with Digital Marketing specialism have also worked in professional areas such as Digital Marketing, SEO, Social Media, Content Strategy, Product Management, Web Design/Development, Data Analysis UX/UI Design, Brand Strategy, Influencer Marketing and CRM.
