Overview
The MSc Programme in Marketing and International Business draws on the department's high-quality teaching, active-research expertise, and industry-wide connections to enhance students' knowledge and skills in the field of marketing and international business. With an emphasis on the application of cutting-edge concepts, tools and techniques in the field of marketing and business management through a national and international context, the program aspires to provide a high-quality education that orientate business and non-business students to a career in marketing and international business fields through its balanced curriculum content design, liberal-art oriented small-class teaching, individualized personal advising system, and outcome-based learning assessments.
Aims of the programme
The MSc Programme in Marketing and International Business aims to:
- Provide students with an opportunity to develop their knowledge and skills in specialist areas of marketing and international business;
- Orientate students with diverse academic backgrounds with a critical awareness of contemporary strategic marketing and international business issues especially in China;
- Enable students to apply relevant marketing and international business theories and techniques to addressing opportunities and problems faced by practitioners in Hong Kong and China;
- Equip future business leaders with sound knowledge and skills needed in developing socially responsible and ethical strategies to deal with dynamic marketing and international business environments.
Learning Outcomes
LG 1: Students have a solid understanding of the theories and practices of marketing and international business.
LG 2: Students demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.
LG 3: Students analyze consumer and organizational buyer behavior and its implications for marketing strategy.
LG 4: Students have a solid understanding of international business concepts and trends and an ability to internationalize business models and practices.
LG 5: Students apply consulting skills to undertake international marketing decisions and operations.
Programme Structure
The programme is offered in full-time mode and requires the completion of a total of 30 credit hours, including NINE courses (6 required and 3 electives) with the normative study period of 10 months. The normal duration for the MSc programme is one year (ten months) full-time study, and the maximum duration is three years.
Professional Recognition
Graduates of the MSc in MIB are eligible for Associate Membership in the Chartered Institute of Marketing (CIM), the Hong Kong Institute of Marketing (HKIM), as well as the Hong Kong Management Association (HKMA). Completion of the programme also gives its graduates a further option of becoming a Full Member of these respective professional organisations after accumulating a minimum of three years' work experience in marketing.
