The Digital Transformation and Innovation program is a multi-faculty collaboration between the Telfer School of Management, the Faculty of Arts, and the Faculty of Engineering to train highly qualified professionals to create, manage and research the profound change to our world that is happening as a result of electronic digital technology. At its heart, the technology enables the collection and communication of huge amounts of data that transforms how business and society works. It also creates a new online environment where the experience of business and social interactions by individuals is being reinvented. Innovation is an important aspect of the program to emphasize the re-invention and creative design of user experiences in business and social interactions.

Main Areas of Research

Research in the Digital Transformation and Innovation program is multi-disciplinary and involves collaboration between professors and students in Telfer School of Management, Faculty of Arts, and Faculty of Engineering. Design is a significant aspect of research in Digital Transformation and Innovation. This includes: design and implementation of applications, information design, visual literacy, user experience, and audience research.

Telfer School of Management

• Digital Marketing, Consumer Behavior, Customer Experience Design and Relationship Management
• Business Analytics and Business Intelligence
• Health Systems Innovation and Management
• Entrepreneurship, Innovation and Strategic Management
• Business Technology Management (including IT Diffusion, Adoption and Consumerization)
• Globalization, Governance, and Sustainability

Faculty of Arts

• Algorithmic culture, platformatization, and datafication
• Information and communication regulation and policy
• Privacy and surveillance
• Cultural, economic, political, and social impacts of innovation in digital networks and applications
• Information governance and ethics

Faculty of Engineering

• Applied Data Science
• User Experience
• Digital Health
• Cloud Computing
• Internet of Things