Ontario College Diploma in Business - Marketing

Sault College

Graduates of Business – Marketing Programs carry out marketing functions within the Canadian and global business environment. Graduates have therefore demonstrated achievement of vocational learning outcomes which relate to both business in general and marketing in particular.

Graduates of programs leading to an Ontario College Diploma in Business – Marketing are able to apply planning, assessment, analysis, and evaluation skills, to the marketing of a product or service, and its promotion, pricing and placement/distribution to support the marketing activities of an organization. Graduates are able to participate in the design of an organization`s marketing plan, the integrated marketing communications plan, and contribute to the implementation of its business plan. Additionally, they will be able to use communications, research, relational and computational skills to support the marketing functions of an organization. With a growing focus on creative problem solving, innovation and entrepreneurial thinking, the marketing graduate will monitor and evaluate emerging trends and technologies, focusing on marketing results and opportunities for improvement and change.