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¿Qué aprenderé?

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Seneca is delivering this program in an online format in September 2020.

Skills

Throughout this program you will develop the following skills:

  • Propose marketing plans
  • Market research
  • Developing strategic pricing
  • Formulate budget
  • Prepare sales presentations

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • Account executive
  • Assistant brand manager
  • Customer service manager
  • Sports and entertainment marketing specialist
  • Marketing/sales/retail manager
  • Media buyer
  • Market researcher
  • Digital marketing manager

¿En cuál departamento estoy?

Seneca Business

Opciones de estudio

a tiempo completo (2 SEMESTERS (8 MONTHS))

Costos de estudio
CAD$15.133,00 (US$ 11.749) por año
Books and Supply Costs: CAN $1,534
Fecha de inicio

Esperado Septiembre 2022

Lugar

Seneca International Academy

Markham Campus,

8 The Seneca Way,

MARKHAM,

Ontario (ON),

L3R 5Y1, Canada

a tiempo completo (2 SEMESTERS (8 MONTHS))

Costos de estudio
CAD$15.133,00 (US$ 11.749) por año
Books and Supply Costs: CAN $1,534
Fecha de inicio

Esperado Septiembre 2022

Lugar

Seneca@York Campus

70 The Pond Road,

TORONTO,

Ontario (ON),

M3J 3M6, Canada

Requerimiento de entrada

Para estudiantes de Estados Unidos

Applicants must have University degree transcripts for all years. Other English language requirements: A minimum TOEFL score of 580 (paper based); PTE Academic (Pearson Test of English) score of 60.

Para estudiantes internacionales

Ontario University or college degree or equivalent

Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resume and references must be provided.

English Requirements

CAEL CE and CAEL online: Minimum 70 (Writing no less than 60); Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE): Minimum 176 with no skill below 169; Duolingo: Minimum score 125 to 130; IELTS Academic: Minimum 6.5 with no skill below 6.0; PTE Academic: Minimum score 60; TOEFL iBT (including MyBest TOEFL): Minimum 88 with no skill below 22; TOEFL Revised Paper Delivered: No skill below 22.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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