Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do

• Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
• Develop and deliver sales presentations and advertising plans.
• Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Career Opportunities

Here are some jobs you might find:

• Marketing and Sales Administrator
• Marketing Coordinator
• Advertising and Promotions Planner
• Assistant Product Manager
• Sales Representative
• Advertising and Promotion Account Manager
• Digital Marketing Manager
• Social Media Manager

Learning Outcomes

Business – Marketing (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
• Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
• Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
• Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
• Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.