Advanced Diploma in Advertising and Marketing Communications Management

St Lawrence College

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers.This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities. Our Learning Extends Past the Classroom:FUSE Mentorship ProgramStudent-run AD agencyCommunity client workCase competitionsCareer matchingGreg awardsDegree completionInternational Exchange optionsDisney internshipYour skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications. You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, and content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Additional hands-on practical experience is gained from our innovative student-run Ad agency (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.

St. Lawrence College