The UNSW Master of Public Relations & Advertising is a two-year full-time postgraduate degree that will shape you into a well-rounded communication professional known for your creativity, innovation, and strategic thinking.
Merging best practice theory and academic rigour with creativity and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to gain knowledge and advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry.
Key features
Understand the media industry
Mentored by academics who are leaders in the industry, you’ll acquire a versatile range of strategic communication skills, informed by an understanding of key trends, discourses, dynamics and patterns in global media and communications.
The practical and creative approach of the program will be balanced by critical engagement with the growing influence of public relations and advertising, as you explore perspectives from cultural studies, media studies, and digital network studies. Most importantly, you’ll learn about past and current industry landscapes, as well as how to predict trends and shifts in the industry, preparing you to adapt and thrive professionally.
Electives include industry-relevant subjects including Understanding Digital Cultures, Advertising Analytics, Understanding Contemporary Media, Advertising & Strategy and Writing for Media.
