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¿Qué aprenderé?

This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services.

In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. This unit comprises a workplace experience project or a business case project.

Career outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Possible careers

Market Research Manager
Marketing Officer/Manager

¿En cuál departamento estoy?

QUT Business School

CRICOS

085448J

Opciones de estudio

a tiempo completo (1.5 )

Costos de estudio
A$33.100,00 (US$ 22.582) por año

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

18 Julio 2022, 27 Febrero 2023, 24 Julio 2023

Lugar

Queensland University of Technology (QUT)

Gardens Point Campus,

2 George Street,

BRISBANE CITY,

Queensland,

4000, BRISBANE, Australia

Requerimiento de entrada

Para estudiantes de Estados Unidos

A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale). IELTS Academic - Overall 6.5, Listening Reading Writing Speaking - 6.0; Pearson PTE (Academic) - Overall 58, Listening Reading Writing Speaking - 50; TOEFL iBT - Overall 79, Listening Reading -16; Writing - 21; Speaking - 18. Cambridge Advanced English Score - Overall 176, Listening Reading Writing Speaking - 169.

Para estudiantes internacionales

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.

November admission is dependent on your educational background and program duration.

Master of Business - 1.5 year program

February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, Reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

Opciones de Pathways

Ofrecidos por esta universidad

Queensland University of Technology (QUT) ofrece los siguientes cursos de Pathways para esta área de estudio
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Acerca de Queensland University of Technology (QUT)

QUT es una universidad joven con una intensa actividad de investigación, que figura entre las mejores 200 universidades a nivel mundial (THE 2021).

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