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¿Qué aprenderé?

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Highlights

Develop tradeable knowledge and strategic thinking to advance or change your career.
Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
Develop marketing management skills with a practical focus on domestic and international industries.
Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
Opportunities to progress on to the Master of Business.
Complete online or on campus in 1 semester full-time or 2 semesters part-time

Career outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Possible careers

Marketing Officer/Manager

¿En cuál departamento estoy?

QUT Business School

CRICOS

031769E

Opciones de estudio

a tiempo completo (6 )

Costos de estudio
A$16.500,00 (US$ 11.257) por año

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

18 Julio 2022, 27 Febrero 2023, 24 Julio 2023

Lugar

Queensland University of Technology (QUT)

Gardens Point Campus,

2 George Street,

BRISBANE CITY,

Queensland,

4000, BRISBANE, Australia

Requerimiento de entrada

Para estudiantes de Estados Unidos

A completed recognised bachelor degree (or higher qualification) in the relevant discipline. IELTS Academic - Overall 6.5, Listening Reading Writing Speaking - 6.0; Pearson PTE (Academic) - Overall 58, Listening Reading Writing Speaking - 50; TOEFL iBT - Overall 79, Listening Reading -16; Writing - 21; Speaking - 18. Cambridge Advanced English Score - Overall 176, Listening Reading Writing Speaking - 169.

Para estudiantes internacionales

A completed recognised bachelor degree in any discipline.

IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, Reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

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Acerca de Queensland University of Technology (QUT)

QUT es una universidad joven con una intensa actividad de investigación, que figura entre las mejores 200 universidades a nivel mundial (THE 2021).

  • La mejor Univ. de Australia de menos de 50 años (THE, 2020)
  • Una institución de talla mundial con una perspectiva global
  • Sede de instalaciones de aprendizaje de alta tecnología
  • Más de 100 opciones de estudio para elegir

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