Bond University’s Bachelor of Sport Management is designed and delivered by leading experts in sport, law, business, and public relations. You will be equipped with a strong foundation in contemporary business skills in addition to unique areas of sport-specific practices. Your subjects will focus on areas that include managing high-performance sport, sport governance, business strategies, sport law, event management, sport marketing, negotiation, finance, sport tourism, risk management, sport public relations, and organisational leadership. This will enable you to forge careers in numerous areas of the sport industry such as sporting bodies, sports governance, event management, sports marketing or working with sporting teams, clubs and players. The program places a strong emphasis on practical experience through internships and work-integrated learning.

Professional outcomes

The Bond University Bachelor of Sports Management program has been designed to equip you with a broad knowledge of business, marketing and management, as well as possessing the unique skills and experience required for sport specific careers.

You will be able to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels. These may include:

• Professional sporting teams, leagues and affiliated organisations
• Community service organisations
• Government sport and recreation services
• Local, state and national sports governing bodies
• Major event corporations
• Sport venue management
• High performance sport development and player management
• Sport advertising, media relations, sponsorship and marketing
• Apparel and merchandising companies
• Logistics, compliance and financial operations

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The September semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.